I communicate through numerous digital channels to deliver compelling experiences and stories. My passion is to ensure an unparalleled experience that enables customers to explore, find, research, and buy products by developing digitally branded experiences in a simple and innovative way.
You might tells stories in Keynote, but I have mastered the world of Whiteboard.
I’m infectiously energetic, I love to laugh and I have an open and curious mind that can’t wait to absorb something new … and yes, these things really do matter!
February 2015 – PresentConcept, execute and manage global marketing collateral and creative best practices covering all areas of digital including: Creative Direction, Digital Media, UX Design, Product Photography, E/Mcommerce, Social and UGC.
July 2011 - January 2015Directed and oversaw the Global User Experience and Digital Product Design for Clinique's 26 e/mcommerce sites, digital marketing assets, loyalty and advocacy iOS App and numerous social platforms by developing large-scale experiences and social campaigns that supported new global product launches and brand equity initiatives.
February 2008 - June 2011Directed all interactive initiatives in both the editorial and advertising verticals at one of the most globally recognized news outlets in the world. While there I led teams to deliver a redesign of the brand site, launch of the first subscription-based iPad App on Apple App Store and launched the enetertainment blog vertical which introduced an additional $1M sales revenue vehicle.
2004 - 2008Owned and operated a digital design studio in Los Angeles that specialized in Entertainment and Media branding. Clients include ABC, Paramount, Fox and MTV.
Editorial and Social Integration
Holistic Consumer Storytelling