Menu

I simply want to work around passionate people, make exciting things and wake up each morning wanting to do it all over again.

|| PROCESS

I communicate through numerous digital channels to deliver compelling experiences and stories. My passion is to ensure an unparalleled experience that enables customers to explore, find, research, and buy products by developing digitally branded experiences in a simple and innovative way.

You might tells stories in Keynote, but I have mastered the world of Whiteboard.

|| PHILOSOPHY

I’m infectiously energetic, I love to laugh and I have an open and curious mind that can’t wait to absorb something new … and yes, these things really do matter!

|| EXPERIENCE
Vice President of Digital Creative and Content
Theory / Helmut Lang

February 2015 – Present

Concept, execute and manage global marketing collateral and creative best practices covering all areas of digital including: Creative Direction, Digital Media, UX Design, Product Photography, E/Mcommerce, Social and UGC.


Executive Director of Global UX and Product Design
Clinique

July 2011 - January 2015

Directed and oversaw the Global User Experience and Digital Product Design for Clinique's 26 e/mcommerce sites, digital marketing assets, loyalty and advocacy iOS App and numerous social platforms by developing large-scale experiences and social campaigns that supported new global product launches and brand equity initiatives.


Interactive Creative Director
New York Post

February 2008 - June 2011

Directed all interactive initiatives in both the editorial and advertising verticals at one of the most globally recognized news outlets in the world. While there I led teams to deliver a redesign of the brand site, launch of the first subscription-based iPad App on Apple App Store and launched the enetertainment blog vertical which introduced an additional $1M sales revenue vehicle.


Creative Director
RB Design Los Angeles

2004 - 2008

Owned and operated a digital design studio in Los Angeles that specialized in Entertainment and Media branding. Clients include ABC, Paramount, Fox and MTV.
|| DISCIPLINES

Creative Direction

Brand Strategy

Content Creation

Editorial and Social Integration

Holistic Consumer Storytelling

Simplicity